Emotional designs

What you don't realise, as the average girl on the block, is just how much thought goes into every small detail that you read everyday. Marketing managers, editors, publishers, design, advertising, public relations and market research agencies (to name just a few) have pored energy and attention into ensuring that the typography is just exactly so.

Rounded at the edges enough to take the hard edge off the message; soft, slanted and curling to convey romance; bold and upright and straight lined to portray authority and demand attention. I love how the simplest change of font can elicit different emotions, even when the words stay the same. In the same way, I love how the simplest nuance of tone, the way someone can say something even as familiar as your name, can take your breathe away.